Dense city, tight map
Burnaby is built around four town centres: Metrotown, Brentwood, Lougheed and Edmonds. Add Burnaby Heights along Hastings, Capitol Hill, the neighbourhoods around Deer Lake and Burnaby Lake, and the industrial land down in the Big Bend, and you’ve got a city where a lot happens in not much space.
Here’s what that means for Google Maps. In a dense city, there are more businesses close to every searcher. So the top 3 shifts over shorter distances. A plumber near Metrotown can sit in the top 3 for searches around Kingsway and drop off the list by the time you’re up at Brentwood.
That’s not a reason to give up on the rest of Burnaby. It’s a reason to measure properly and expand on purpose.
Towers, stratas and property managers
Burnaby’s skyline keeps rising, especially around Metrotown and Brentwood. That brings a specific kind of customer: strata councils and property managers.
They search too. “Strata plumbing Burnaby.” “Restoration company near me.” “Building maintenance Metrotown.” And when they find someone good, they hire them for a whole building, and often for every building they manage.
If you do strata, commercial or multi-unit work, your profile and website should say so clearly. It’s a different search, with less competition, and usually bigger jobs.
Who I work with in Burnaby
Plumbing, electrical, HVAC and restoration companies.
Renovation, painting and flooring contractors.
Strata and building maintenance services.
Auto repair, collision and detailing along Lougheed and Kingsway.
Cleaning, moving, junk removal and pest control.
Clinics, salons, tutors and professional offices.
What I do for Burnaby businesses
Your Google Business Profile
The right primary category and secondary categories (strata, commercial and residential can need different ones), a complete services list, a description written for Burnaby customers, and fresh photos and posts every week. That’s Google Business Profile optimization.
Your website
“Burnaby” in your title tag and H1, your name and phone in every footer, schema, and full pages for each main service. If you do strata work, that gets its own page. That’s on-page local SEO.
Your listings
Burnaby businesses tend to move around: from Metrotown to the Big Bend, from one unit to another. Every move leaves old listings behind with the wrong address. Cleaning those up and building consistent listings across Apple Maps, Bing, Yelp and the Canadian directories is local citation building.
Then reviews, steadily, every week.
Picking your target
The guarantee covers top 3 on Google Maps for an agreed main keyword in an agreed target area. In Burnaby, choosing that target is half the strategy.
“Plumber Burnaby” across the whole city is a big ask from a single location. “Plumber Metrotown” where you’re based, then expanding outward, is a realistic plan that builds on itself. We look at the heatmap together on the strategy call and pick the target that makes sense.
Get the local details right
The small details that help Google place a Burnaby business:
“Burnaby, BC” written exactly the same way on your profile, website and every listing, including your unit number if you show your address.
A service area that matches where you really work, not every city in the region.
Service pages that mention Metrotown, Brentwood or the Heights where you actually do the work.
Photos from real Burnaby jobs. Condo units, older bungalows, commercial spaces, whatever your work looks like.
Listings with the Burnaby Board of Trade and the directories local customers and property managers use.
What Burnaby customers search for, season by season
Burnaby’s searches follow the weather and the buildings. The long rainy season brings roof leaks, drainage problems, mould remediation and window repairs. Cold snaps bring furnace and boiler calls, and burst pipes in older buildings. Summer heat has made air conditioning and heat pump installs a bigger search every year, especially in towers that were built without them. Spring is painting, landscaping and strata maintenance season.
Your posts and photos follow that calendar, so your profile matches what Burnaby is searching for each month.
The first 90 days
Week 1: heatmap across Burnaby and a breakdown of the top 3 around you.
Weeks 2 to 4: your Google Business Profile.
Weeks 5 to 8: your website.
Weeks 9 and 10: citations.
Weeks 11 and 12: fresh heatmap and full review.
Short email every Friday: what got done and what’s next.
The guarantee: top 3 for your agreed main keyword in your agreed target area within 90 days, or I keep working for free until you’re there. One business per industry per area.
Working with me
I’m based in the Fraser Valley. All of the work happens on your profile, your website and your listings, so we work by phone and email.
I also work next door in New Westminster and west in Vancouver.
Questions Burnaby business owners ask
Can I rank in Vancouver from Burnaby?
In the parts of Vancouver right next to Burnaby, yes, with a strong profile. Ranking deep into Vancouver from Burnaby is a much bigger job. Win Burnaby first.
I work out of a unit in an industrial park. Does that hurt me?
No. Plenty of trades do. If customers don’t visit, you can hide the address and show a service area instead.
Should I target strata work separately?
If it’s a real part of your business, yes. A dedicated page and the right categories put you in front of property managers, who search differently than homeowners.
My business moved last year. Does that matter?
It can. Old listings with your old address confuse Google and customers. Cleaning those up is one of the first jobs.
How long does it take?
The guarantee is top 3 for your agreed main keyword in your agreed target area within 90 days. Profile changes often show up sooner.
What do I need to give you?
Access to your Google Business Profile and website, weekly photos of your work, and a habit of asking every customer for a review.
What does it cost?
It depends on your trade and how competitive your part of Burnaby is. You get a flat price on the strategy call before you commit to anything.
See where you rank in Burnaby
Book a free strategy call. I’ll show you where you rank around your location today and which target to go after first.